In this month’s Ask Us Anything, we’re answering a question we hear more often lately: Should you advertise on Spotify? With more than 600 million users globally and a highly engaged, mobile-first audience, Spotify has become an interesting addition to many marketing media mixes. But like any platform, it works best when you understand who’s actually listening, how the ads work, and what types of businesses benefit most. In this article, we break down Spotify advertising costs, demographics, benefits, and when it makes sense to add it to your strategy.

AI may not feel new anymore but knowing where to start still does. In this guide, we break down how businesses should approach AI for marketing in 2026 by focusing on systems, clarity, and intentional automation—not more tools.